• Talent Trends 2024

    Discover how workers really feel about salaries, company culture, and AI – and why employers are facing an Expectation Gap as a result.

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  • The local outlook

    How are these trends playing out in the UK?

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    A global overview 

    Your comprehensive guide to navigating the talent market.

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    Interactive tool

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  • Who took our survey?

    50,000

    Participants

    37

    Markets

    77

    Job functions

  • What’s inside?

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    Salaries

    The rapid wage growth we saw coming out of the pandemic is slowing down globally, but this isn’t deterring workers in their demands for higher salaries. How realistic is a raise?

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    DE&I

    Work-life balance is not a ‘nice to have’, but a ‘need to have’. Workers also have concerns about inclusivity and discrimination. How can companies create a culture that works for all?

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    AI

    Speculation has been rife on how AI will transform jobs and sectors in the future – but its impact is already being felt right now. Is uncertainty over new technology causing tension?

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  • How can Talent Trends help you?

    Attract top talent:

    Elevate your recruitment strategy by knowing precisely what candidates expect.

    Retain your best:

    Keep your top performers satisfied and engaged.

    Gain a competitive edge:

    Stand out among competitors.

  • Doug Rode

    Doug Rode

    Managing Director UK and Ireland, Page Group

    An Expectation Gap has emerged in the workplace, with significant implications if you are looking to hire or retain talent.

    Workers have a growing list of demands, stretching far beyond competitive salaries and flexibility. Their employers are facing multiple pressures in a rapidly evolving business environment.

    How can both sides meet in the middle?

  • FAQs

    Talent Trends is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses navigate the shifting labour market and shape their talent strategies.

    Some 50,000 participants were surveyed across 178 markets in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2023.

    The report provides employers with an end-to-end understanding of workers’ motivations, attitudes, perceptions, beliefs, and values. It identifies the key drivers within both the hyper-local and global talent landscapes in key areas such as salary, culture, values, work-life balance, DE&I, and talent development.

    Yes, the report identifies the key drivers in talent development. By understanding the preferences and aspirations of skilled professionals, businesses can design effective talent development programmes and initiatives to nurture and retain their employees.

    The report includes data collected over Q4 2023, also comparing it with the data from our 2023 Talent Trends survey, carried out in Q4 2022. It provides up-to-date insights into the talent market for the year 2024.

    The insights in the report allow businesses to align their talent strategies with the preferences and values of skilled professionals. By understanding key trends in areas such as salary, culture, work-life balance, and talent development, businesses can attract and retain top talent, creating a competitive advantage in the market.

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